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The Seattle Fashion Film Festival strives to foster the growth of the fashion film industry, uniting the worlds of filmmaking and fashion. SIFFF is introducing this medium to the Seattle area to encourage its continued evolution with a Pacific Northwest influence.  Following on the heels of their sister festival, the La Jolla International Fashion Film Festival, SIFFF also wishes to encourage philanthropy throughout all areas of the organization.


This year’s designated SIFFF charity, Seattle Children's Hospital, is especially close to our hearts, because our founding director’s life was saved shortly after birth by physicians at Seattle Children's Hospital. Now, as an adult, she is eager to give back to the hospital to help ensure world class medical care for other seriously ill children.


SIFFF is connecting fashion designers, photographers, stylists and retailers with outstanding filmmakers, to create engaging cinematic experiences.


Due to its popularity at the launch of SIFFF in 2016, Cosplay has been officially added as a category of competition.  Film and Cosplay Costume awards will be presented.


All fashion film creators are welcome to submit and everyone is welcome to attend!

Joell Posey Grager
Executive Director

Joell is a professional entertainer/producer/model. She credits her mentor, Fred Sweet, director of the La Jolla Fashion Film Festival for the inspiration and encouragement to found the Seattle International Fashion Film Festival. Joell, developed a passion for producing fashion films and educating others about this relatively new and exciting genre of films through her involvement in the La Jolla Fashion Film Festival.

As an actress, Joell has acted in several film projects and commercials, but her favorite work was on stage as the youngest female member of the elite improv troupe, “Dog Bread” directed by Groundlings Founder, the late Gary Austin. Through her participation in “Dog Bread”, she had the privilege of performing onstage with several of the original Groundlings as well as Jason Alexander, Helen Slater and Daphne Zuninga.

Joell began her modeling career with Seattle Model’s Guild (SMG) and Ford Models in Beverly Hills, landing her first national cover for Nordstroms at the age of 5.  Her print and commercial campaigns include Vogue, Macy’s, Cosmo Girl, Target, Jerzees and Bayliner Boats.  Her most recognizable image was the girl on the Purina Puppy Chow packaging. Joell was the female Spokesmodel for the launch of International Citizen Fashions (i.CTZN) and a regular on the runway for Gordana Gehlhausen’s GOGA fashions.  Joell became the first Mistress of Ceremonies and spokesmodel for OC Fashion Week.

Joell has an established history of philanthropy as a spokesperson for Autism Speaks, The Read Across America Literacy Campaign, The Children’s Miracle Network, LA Covenant House Teen Shelter and SoCal Hearts which provides art enrichment to foster care children living in Compton and Watts. Joell founded the “Sunshine Sessions”, an arts and literacy outreach program for patients of Seattle Children’s Hospital.

Joell earned her Master’s Degree in Mass Communications and Journalism from California State University.  She is currently working as a freelance journalist with a media outlet in LA.

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Kelly Grager
Deputy Executive Director

Kelly is an actor, model and stand-up comedian.  Kelly played the starring lead in the Hollywood world stage premiere of Wild Mushrooms, earning great critical reviews.  He also played the lead role in the feature film, The Treasure of Painted Forest, co-starring Will Sanderson and Dennis Haskins.  In addition to appearing in film projects, he’s been involved in the production of many genres of short films including two fashion films.

As a model, Kelly appeared in several national print campaigns, commercials and runway events, his favorite being for fashion designer Reynaldo Aquino.  His commercial and fashion credits include Macy’s, Nordstroms, Penneys, RCI and Black Diamond Ski Resort.

Kelly started his stand-up comedy career at the age of 11, playing the main stage of the Comedy Store in Hollywood.  He has performed at several top comedy venues in LA and Seattle and has been a Seattle International Comedy Competition judge for the last 5 years.  Kelly had the honor of being selected to appear at the IMPROV on Melrose, in their “Up and Coming Comics” showcase.

Kelly is a community volunteer, active in several philanthropic endeavors including coaching youth sports for many years for the YMCA, Little League and various Park Department programs.  He’s been a teen youth leader and counselor for over a decade as well as a volunteer for the Salvation Army, the Monday Night Mission on LA’s skid row, Champions Against Bullying and Covenant House California Youth Shelter.

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Shane Dzicek
Technical Director

Shane is a top Special Effects Technician in Hollywood with credits including the new sequel "Top Gun: Maverick," "Call of the Wild," several series for Disney, Netflix, and CW. Shane's expertise in robotics, electrical engineering, pyrotechnics, prop fabrication and film production have lead to his building robots, animatronics and fighter jets. Most recently Shane worked on the greatly anticipated new film from director/producer/writer Christopher Nolan ("Inception," "Dunkirk," and "Interstellar").

SIFFF Honorary Committee

Gordana Gehlhausen
Project Runway All-Star

Fred Sweet
Executive Director, La Jolla International Fashion Film Festival

RJ Mitte
Breaking Bad - Walt "Flynn" Jr.
GAP Spokesmodel National Campaign,
2016 Paralympics World Games Moderator - Rio

Hiromi "Romi" Dames
Hannah Montana; DC Super Girl Heroes; Nickelodeon's Winx Club
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